Cardboard is probably the cheapest industrial packaging material available on the market. Any image that is printed onto this typically throwaway material can turn into a streetwise design object; something that can have a glorious second life if left to the street where it can be spontaneously employed in new applications.

For instance, it could be reborn as a disposable carpet that could instantly provide you with a clean space wherever you are, almost like a home.
To prolong the lifespan and usefulness of boxes, informative messages or ornate arabesque patterns reminiscent of precious carpets could be printed on the inside surfaces. An example could be the food parcels dropped in disaster areas; this unexploited space could be used to provide valuable information which, especially in those conditions, might be enormously helpful.

- Louise Schouwenberg, Domus magazine.